BOARDE
Brand Identity
A place where things come together.
SCROLLBrand Concept
A board is a place where different things come together — ideas, tools, projects, information, possibilities.
Boarde takes this simple concept and turns it into a digital identity built around organisation, modularity and possibility.
A space where things come together.
The Name
BOARD CARRIES
- Structure
- Organization
- Ideas laid out in the open
- A surface for interaction
THE ADDED E INTRODUCES
- Electronic
- Digital
- Evolution
- Exploration
The Logo
Two surfaces, one purpose.
The logo represents two simple blocks coming together — different elements, same destination. It's a visual symbol of connection, flexibility, and shared progress.
Two elements, unified
Different things, one board.
Simple enough to live everywhere
Clear, versatile, and memorable.
Built From Simplicity
CLEAR SPACE
MINIMUM SIZE — DIGITAL
MINIMUM SIZE — PRINT
CORNER RADIUS
Color
The neutral palette deliberately avoids short-lived technology trends. Boarde doesn't depend on a specific visual trend to feel current — it's built to still look right in a decade. Color supports the identity; it never dominates it. The single accent is used with restraint, so its appearance always signals something meaningful.
Typography
A modern, neutral grotesk. Used for UI, labels, body copy, navigation and functional communication.
A Language of Objects
Every supporting graphic derives from the core logo geometry — layered rectangles, thin lines, small dots, frames and cropped shapes. No unrelated visual motifs are introduced.
The Fold
Where the two surfaces meet. Represents interaction — the moment separate things start to connect.
The Frame
The negative space around both shapes. Represents possibility — what hasn't been placed yet.
The Board
A board is not defined by what is already on it. It is defined by what can be placed on it. That idea is the foundation of Boarde — space for ideas, space for tools, space for possibilities. The identity is never allowed to feel rigid or over-engineered. Boarde represents structure with freedom.
arranged.
The Personality
Principles
Space
Give ideas room.
Clarity
Remove unnecessary complexity.
Flexibility
Let people create their own structure.
Connection
Different things become more useful together.
Possibility
Always leave room for what comes next.
Logo Usage
DO
Preserve logo proportions
Use whitespace generously
Use neutral colors
DON'T
Stretch or compress
Rotate the symbol
Change the colors arbitrarily
Boarde in the Wild
Across every surface, the system stays the same: ink, paper, sand, and the two-square mark, never forced into a shape it wasn't built for.
Creating a board
Inviting your team